Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values.

Storytelling - Wikipedia
Storytelling and Cultural Traditions
Storytelling is as old as culture. Many societies have long-established storytelling traditions. The stories, and performances thereof, function to entertain as well as educate.
The Ultimate Guide to Storytelling
Learn how to develop your storytelling skills to elevate your brand and connect to your audience.